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Rand McNally enters the GPS market


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Rand McNally Enters Portable GPS Market

 

By Gregg Keizer, TechWeb Technology News

 

Map and atlas maker Rand McNally on Tuesday introduced its first portable GPS navigation device, entering an American market already crowded with competitors.

The Rand McNally GPS Navigator, which lists for $499.99, fits on a vehicle's dashboard, and can be easily dismounted to tuck into a briefcase or bag, said the Skokie, Ill.-based company. The device boasts a 3.5-inch color touch screen, voice prompting, and automatic rerouting for missed turns, along with maps of the U.S., Canada, Puerto Rico, and the U.S. Virgin Islands.

 

It also comes with a companion printed road atlas and trip planner to overcome what Rand McNally characterized as the "limits of any small device screen in providing the 'big-picture' perspective."

 

The portable GPS market is very competitive, with several vendors -- including Garmin, Lowrance, Magellan, and Tom Tom -- already entrenched in consumer sales.

 

Rand McNally's navigator is available now from the company's online store or from Amazon.com. It will go into wider distribution next month, said the company

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