Personally, hubby and I don't care about the swag ~ we go geocaching for the opportunity to get outdoors with the family and also to enjoy new places we've never been. However, the kiddos (one is 3, the other 5) LIVE for the swag. However big or small, they want to find 'treasure'. They appreciate anything people can leave, assuming it's in good taste and condition. And in return, they like to leave their own 'treasure' for the next person. In your terms, their "McToys" are crap, but we won't stop leaving them, as I know other small children appreciate them as well. Just my 2 cents