Here in Montana, the Great Falls Tribune posted an article about geocaching the week after my boss introduced me to it. Before that, I had never heard of it, but found it was right up my alley. The Great Falls Trib article was very positive, and I believe it boosted the popularity of the activity in Central Montana. I know I've introduced four people in just the month and a half that I've been doing it. Never leave home without my GPS and swag bag now.