They give you a really cool new ICON..... ONCE
I have Dozens of 'Cool new ICONS' .... and while they are not called "Finds" or "Smilies", they are called "Visits" and are worth just as much as any other Virtual claim.
The ship hasn't sailed on Virtuals returning, since EarthCaches have proven that point, but you're gonna have to work a lot harder to convince Jeremy and the gang why they should. From what I recall, he spent years trying to get solid input from people in these very forums and no one was able to step up to the plate. If you think you have a solution that will 'knock it out of the park', then bring it forward.
Personally I admit that I don't have a solution. Waymarking isn't perfect, but from where I'm sitting I like it better.
The Blue Quasar