While reading through these posts on the pros and cons of Waymarking, I started to recall some other “New” ideas that have come up over the years that have received negative comments, such as; “Bottled water! Are you crazy? Who is going to pay for water just because you put it in a bottle?” “Tobacco! Why would anyone roll-up a leaf, put it in their mouth and set it on fire?” I remember the day we approached our supervisor about looking into the use of Commodore 64’s at work. “That’s just a passing fad,” we were told, and it took us years to play catch-up.” Other ideas didn’t work, like the Edsel, Disco and Madris shirts. But they all had one thing in common, and that is that they gave it the college try.
Personally I think there is a lot of potential for Waymarking, both as a hobby and as a business opportunity, especially in advertising. But then again I’m the guy that thought selling water in a bottle was a bad investment, so who knows. But I do know that if this isn’t given a try, no one will know. Yep, it’s going to be a bumpy ride, but hang on, we might just end up in the “New World”.
