I don't see what's wrong with the cache description. Where's the "direct marketing"?
Yep - no mention of any marketing agenda on the cache page, and not even a link to their site from the hiders profile.
Where's the commercial bit?
Hi I saw this thread and though I'd make a comment, I have been on one of theta's courses, they are brilliant, they got me into Geo-caching. Someone here seems to be missing the point though, they are a commercial venture aiming geo-caching at hotels and companies to increase productivity and promote business. The course I went on was at a hotel and the hotel had loads of bookings and like me possibly some people took the sport up afterwards.
In a way they support geo-caching. I had a chat with the guy who was running it and they are based in West Lancs, they have a lot of support from the land owners and farmers wheras some people who place caches don't even ask. I have seen their minium impact policies and some catchers don't even care about that, don't they deserve a break ? It's companies like them that are good in promoting general geo-caching.
Somebody mentioned that they called it geo-caching which can be done without a map or compass, does geo mean geographical and cache as in a hidden location, there is no mention that geo-caching should be done with a gps unless of course people can't navigate without one !
Just a thought.