Bryan, let me add my .2 cent to this discussion, even if i usually doesnt participate in such discussions i have the feeling to do so here.
as working since years in a global team based here in Frankfurt, Germany i know the cultural AND Tax differences relativly well.
We all agree that Groundspeak is a company and want to make profit - no doubt.
With the current difference from Dollar to EURO ( around 1.31 to 1) 29.99 EURO are around 10 Dollar more then i paid since the last 6 years ( i am a happy premium member since 2007)
I understand that VAT might be a valid point for you to raise the price a bit but if in Germany the feeling starts that "we" are customers economy class (and the US first class)
this might become an issue for Groundspeak.
Just want you to understand the cultural differences a bit. if we think that we are not treated the same way then other customers it might become a big deal.
as you can see during this discussion it already has started.
we dont care about some Euros more to pay (at least the majority, i would guess) but it is the differnce between us and the other country(s).
maybe reducing to 27.99 or something could be the solution to stop this discussion.
Anyhow - a great weekend to you guys in Seattle and let´s see if that can be fixed.
Cheers, Marc