I got my ex-fiance "into geocaching" a few years ago. Allegedly, he didn't much care for it and went along with it for my sake... things did not work out.
I quit caching for a while, taking time to do other things (as if!) and then I start dating this guy... and after a few months of the nagging feeling that geocaching would be exactly what he would love doing, I showed it to him. I created a new account, he made his first and blam! It's become something of a new obsession of his! He geeks out about it all the time and this time HE'S the one to suggest we get up at 7 to go caching and make our first hide before work
Love? I think so.