To be honest, I really either don't remember what my priorities were when I started (2009) or never bothered trying to establish any. I was pretty "gung-ho" the first year and then didn't play for almost two years. This year I've been focusing on losing weight and getting into better shape. Just walking around the block started to get boring so I decided to combine it with geocaching.
I think for now, this is just about having fun. I recently introduced my wife to geocaching and while I don't see her opening an account on gc.com, it is something she will enjoy tagging along with me.
J