Coors and human caches?

[Guest Kluso]

It?s the usual tactic often used by local radio stations when a listener with a station bumper sticker who is seen by the station?s spotter wins a prize. But here, the spotters come to you because inside the special bottle is something that will get you higher than alcohol ? a GPS satellite transmitter....

 

http://www.msnbc.com/news/604575.asp?0na=2314360-

[Guest jeremy]

IN WHAT IS BELIEVED to be the world?s first use of the U.S. military?s Global Positioning System of satellites, Molson Canada and Marketing Drive Canada have brewed up a new promotion for Coors Light.

 

Nope. Planet of the Apes Project APE was the first, thank you very much.

 

Jeremy

[Guest Mike_Teague]

WTF is a "GPS satellite transmitter" ?

 

I didn't know you could fit one in a beer bottle, as they are relatively large, and 11000 miles in space...

[Guest bob_renner]

I found another article for the beer promotion here:

http://www.thestar.com/NASApp/cs/ContentServer?pagename=thestar/Layout/Article_Type1&c=Article&cid=995925944873&call_page=TS_Business&call_pageid=968350072197&call_pagepath=Busines

 

They don't know a transmitter from a receiver, but at least they mention a twist of the cap activates the satellite [transmitter] and a tiny cellular modem in the bottle sends the geographic co-ordinates to a base station.

 

Bob

 

[This message has been edited by bob_renner (edited 25 July 2001).]

[Guest BGSkierNC]

Hmmmm..... sounds like a small cell phone in a bottle.

 

 

Hey, everybody let's have some fun!. Swallow this pill and we can track you anywhere in the world!

 

OK, just kidding, but if the batteries and cell phones shrink, and more cell phone towers are placed in every room of every building, who knows!

 

Happy Geocaching!

BG

[Guest Cape Cod Cache]

Sorry to even send Coors Light to our neighbors in the Great White North.. How about putting a few units in Molson and send them to the U.S.eh ? And send Bob & Doug McKensie with a truckload of beer to the winners house !!! ( kooo-oo-oo-o-o-o-oo-oohhhh) Good Day !

[Guest cliffy]

After running around the woods yesterday up in Quebec I became quite parched and longed for a nice cool tasty malted beverage and hence bought some Coors Lite.....Didn't win but did scan the top of the case for those that want to see it ......

 

http://members.home.net/bushguy/geo/coors.jpg

[Guest cliffy]

After running around the woods yesterday up in Quebec I became quite parched and longed for a nice cool tasty malted beverage and hence bought some Coors Lite.....Didn't win but did scan the top of the case for those that want to see it ......

 

http://members.home.net/bushguy/geo/coors.jpg

[Guest cleenjeep]

an outdoor hot tub? Stranger things have happened.

 

``Invariably, winners are always in funny or awkward situations,'' said Morris.

 

To address the issue, a warning is placed in the beer case and a big yellow instructions sticker is easily seen on the winning beer bottle.

 

The sticker explains that a twist of the cap, which triggers the GPS device, constitutes permission to track the person. Before a tracker team is dispatched, the winner must call a 1-800 number to approve.

 

``We keep hitting people over the head with it, just to make sure,'' said Morris.

 

 

------------------

Webmaster and List Admin for Southern Michigan Rockcrawlers

Personal Site is Cleenjeep's Site