I have no problem paying 30 bucks a year for the premium membership, but I have 2 boys who feel somewhat strongly about having their own memberships so now it's 90. My wife is a muggle for now, but if she's ever converted we'll be at $120. Now I know we don't all have to be premium, but it's easier and more fun if everyone has the same access. I'm just wondering if there might be maybe a family plan and if not would someone maybe consider it.