PR for CITO

[+missourimule]

Does anyone have any suggestions for PR for this event...or sample press releases? I can find the newspapers, etc., but what do I do with them once I have them on the phone?

[+MissJenn]

The best I can offer you is a link to Writing and Distributing a Press Release. Here is some of the importanat parts from it:

 

- Include the right details. Press releases are written and presented to the media in a standard format.

• Release statement. Include the words ?FOR IMMEDIATE RELEASE or FOR RELEASE AFTER (date)? in the upper-left margin, just under your letterhead. Always boldface and capitalize every letter, and use a slightly larger font size.

   

• Contact information. Skip a line or two after the release statement. Then list the name, title, telephone, and fax numbers of your company spokesperson. Supply home numbers because reporters work on deadlines and may not be available until after hours.

   

• Headline. Skip two lines after contact information and list your main headline in boldface type.

   

• Dateline. Your city and the date you are mailing your release should begin your first sentence.

   

• Lead paragraph. The first paragraph needs to grab the reader?s attention and quickly impart key information relevant to your message.

   

• Text. The main body of your press release should thoroughly develop your angle.

   

• Concluding recap. At the bottom-left corner of your last page, restate your product?s specifications, highlight a product release date, and indicate if a free sample or review copy is available to the media. Don?t forget to list your booth number if you?ll be attending a trade show.

 

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