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Yao!


tands

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I watch a lot of TV and am embarrassed not to have seen this yet. Let me get this right...Garmin has a TV commercial advertising their product? Which product did they feature? What did Yao Ming have to do with it? TomTom's ads have been on TV quite a bit recently. Where's Magellan's TV ads?

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Sounds like this deal has been done for a while:

 

Forbes Magazine

 

What does Yao have to do with Garmin or GPS?

 

From the Press Release

“As a respected leader in GPS and consumer electronics, Garmin is a company whose technology helps bring people together,” said Bill Sanders, vice president of marketing for BDA Sports Management and a member of Yao’s management group, Team Yao.  “In the same way, Yao has a dedicated worldwide fan following, so the partnership makes sense for everyone involved.”

 

He plays for the Rockets, and rockets carry GPS satellites. And wasn't Garmin founded by guys named Gary and Ming?

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