Caches For Premium Members in General geocaching topics Posted October 23, 2005 Not so much. Apparently you don't look at geocaching at a business angle. Yes, you need an income. That's where premium membership comes in. Yes, you need a reason for people to buy premium membership. GPX/LOC files, Pocket Queries, Bookmarking, Previewing Beta Versions of Features, and Off Topic Forums. Yes, I need an expanding market. We lost you on the third, I'm sure. If everyone decided that they just didn't want to be a responsible hider and maintain their cache, and figured it would easier to make it a "MOC" then everyone who is new to the sport would have little to no caches to find. Obviously, the good ones would be marked with MOC marks because you wouldn't want those caches to be muggled. Let the newbie find a badly placed micro, so they can think, "This is stupid!" Wouldn't you rather want them to find a good one at a great location to make them think, "Hey, I really like this sport. Get's the family out for good excercise, family bonding, and everyone has fun." These people who find a great cache on their first hunt, like it, continue to cache, will pay for premium membership. But...if their is no product, why pay money for it? Really now, do you want to shield potential premium members of reason why they would want to support the game? For some reason, I think a few of you actually would. Nice theory that MOCs are slowing expansion of the business but show me any evidence that is happening. I would be very interested in Geocaching's business model or "angle" as you call it. I'm sure the dollars come from a combination of premium memberships and the online store. I am also positive they have studied their business more than you or I have and if MOCs were going to impact new members not staying they would not have implemented them. Like you I have no evidence, but would bet the reasons new cachers stop caching after a few finds varies greatly. What percentage would stay if there first cache was a great cache? Who knows? But what makes up a great cache varies even among long time cachers. What you think is a great cache may turn a new cacher off. Maybe finding a few parking lot micros gives a new cacher the confidence to hunt for the 3 and 4 star ones? See I can make up ungrounded theories too. Or have I "lost you" on the concept? Good theory. Comes from a lot of experience I see.