We have hundreds of caches in our area. So I go by: does the cache have an interesting name? I avoid macho seeming types. I will want to see something in the description that piques my interest, such as something interesting to view. I avoid multicaches because on our first and only one, the description did not say that we could either walk a rather long and rough hike, or drive to the next spot....we hiked, it rained, we could not finish the cache. I like virtual caches if the payoff is worth it. Next I read the logs and see what people have said about it. I am not terribly interested in the stuff inside though I think that is a worthy area of development. I'd like to see more imagination there, plus more in-town caches I can get to on the bus.