We are new to caching, and we really enjoy the "treasures"! It is a bit like Christmas morning. In fact, on our first find, we took a small, cheap wooden christmas ornament, like from a big set. It was awesome. We love Christmas and were so happy to now have that as part of our mass of Christmas ornaments!
Yes, a lot of times there are a bunch of stickers and business cards, but I guess sometimes you have to remember that one man's trash is another man's treasure. That small frog figurine that I no longer wanted may make someone's day!