When I am writing up a waymark, I focus differently depending on what aspect of the location I am writing up.
For example, the Fisher Building in Detroit is a Beautiful building. If I am writing it up in the National Register of Historic Places, my focus is on those aspects of the building. If I am writing up the Michigan Historic Marker on that Site, my focus is different. The mural in the lobby is another focus. Why invest the time to write up separately? Because the Waymarking audience is more diverse than a GC audience. If you go to a GC, your sole purpose is to get a smiley, and you are a geocacher. Waymarking attracts people of all sorts of interests. Because of the wide variety of categories, most people aren't coming to Waymarking.com for "A" waymark, they are coming because they have an interest in a category. By having them in separate waymarks, the person interested in Murals doesn't have to scroll past the verbiage of the Historical Marker to get to their interest.
You're looking in the wrong place. Click on the Waymarks folder, and scroll down to see how often and when your waymarks have been viewed. Most waymarks get viewed pretty regularly people without a GC.com logon. Just because they don't create a GC.com ID and log a visit to say "Thank-You" doesn't mean that your waymark didn't help them out in some way.