You will be developing your own style as things go on. Having placed a few, I started as a rank neubie and didn't worry about FTF. I surely have never been FTF, STF or TTF. When I have done simple single caches, I now am placing bandana's from WalMart signed FTF-"cachename" and a saying like "It's all about the journey" and sign it and date the cache was placed. Sometimes STF has been wood train whistles, postcards. . .all labeled appropriately.
I did a 10 cache puzzle cache, "History Lives-Stick 'em up or Tell it to the Judge"
It had a history theme and books from the history society were FTF and STF.
A 13 cache series, "Le Mountain Tour de Redding" had as its FTF a map of the area with locations of all 13 cache locations marked on the map.
The history books got good feedback and I really liked making the map.