O.K.,where to begin? I'm provided a service for the hobby I love.A hobby (passion) that brings great joy,exercise,travel to places I normally wouldn't go to,and meeting new people with the same interest.I have access to a service that will organize this whole crazy thing on a website.This service gathers,reviews,posts,etc. 'items'(caches)of my passion. This service provides me with MY OWN 'site page' to keep MY OWN information together,all I have to do is log caches and they handle the rest.I get stats,finds,etc..I do not have the time,knowledge,or means to do all this for myself (if geocaching.com didn't exist)on a webpage of my design.So...is it worth it,YES!.Even beyond the 'pocket querry','premium only' caches,etc.,it is worth every dime of it. Is paying this premium membership fee going to a "business","company",or whatever....yes,and I could care less.Their providing me with a service I want/need.