Well, how about good signature items? Make it interesting people! My wife and I just bought a bunch of collectible Smurf figures to leave in caches as our signature item. Watch out, Smurfs are coming to the cache near you. On a more serious note, I got interested in geocaching because its an active sport, not like watching football, although I like watching football too:) I enjoy having a little adventure once in a while and discover new places so this activity suits me well. What one finds in a cache is just a bonus - that's the way I look at it. Because of my point of view I never feel disappointed if there is nothing I want to take. It works, may be, some of you should try it:) IMHO.