Guinness, makers of lovely dark stout are currently running an advertisement campaign entitled "The Stuff Of Legend" to publicise the summer's Hurling Championship here in Ireland.
Hurling (more here), along with Gaelic Football form Ireland's national games. It is the oldest field game in Europe.
Hurling is played in a similar form in Scotland (entitled 'Shinty') and Gaelic Football is similar to Aussie Rules. Often described as the fastest field game in the world, it appears dangerous at first but at the highest level is played with sublime skill and speed.
"The Stuff Of Legend" advertisements evoke the legend of Cu Chulainn, who was born with the name Setanta.
His legend tells that a feast was been hosted by Culann, the smith, for the King of Ulster. After the banquet, Culann inquired as to whether or not anyone else was coming. Forgetting about Setanta, they replied that there was no one else. So Culann unleashed his fierce guard dog. When Setanta arrived, the dog attacked him. As the hound bounded towards Setanta, he swung his hurley stick and drove a leather playing ball into the beast's mouth and down his throat, killing him instantly. When the men inside heard the commotion, they came running out. Culann, although happy Setanta was alive, exclaimed,"Now I have no dog to guard my house!" So Setanta piped in, "I will guard your house until another dog is ready, and then I will train him to be the fiercest dog ever." Thus, Setanta became known as Cú Chulainn, or "Dog of Culann.
You can see the poster being used below. It doesn't appear to be anywhere on the net so I had to take a (reasonably poor) photo of it. Look closely at the dog. You can click on the picture to view it full-size.
And where was this fine animal before it became famous in an advertisment?
A talent agency? An extra in Lassie? A glamour model? Big Brother?
Look no further... his identity can now be revealed! World Exclusive!